Viviane PARASCHIV

Helping startups to fuel their growth and development :
- Levita Magic who partners with brands to bring their products and vision to life through an innovative levitation technology (Liege, Belgium)
- Balena, a material science company, developing compostable and biodegradable thermoplastic materials, on a mission to create a circular model for consumer goods products (Tel Aviv, Israel)

- Working alongside all senior leadership to maximise profitable growth using various trade levers within the Farfetch Group. Responsible for day-to-day trade targets and strategic projects. Delivering +40% YoY growth and ¼ of the Farfetch platform revenue
- Establishing growth targets, tracking business milestones and KPI’s in close collaboration with finance and trade teams. Changing reporting structure from ‘teams to themes’, focusing on 4 main targets : growth, acquisition, retention, excellence
- Leading teams to analyse the health of the Private Client business unit and develop recommendations to drive efficiencies & growth. Introduced entire team to Monday.com to drive efficiencies and reporting transparency, developed insights on the value of a stylist impacting recruitment strategy for Private Clients
- Identifying new business models and innovation projects to improve sales team or customer experience, driving our “Only on Farfetch” proposition eg.
- Scaled team from 1 to 4 direct report across London and Hong Kong

The Twist Club is a fun, interactive, hybrid dining and virtual conversation experience bringing together people who seek purposeful discomfort.

- Built The Twist Supper Club community up to 250 active members through interactive and conversational experiences and scaled the business to profitable growth after 6 months
- Delivered 25+ hybrid events online and in person (B2B and B2C) and negotiated 10+ brand collaborations with food and beverage partners eg. Fair drinks, Solaro Gin, Little Pasta Company, Superfood Africa
- Set up all operations and internal processes to support business growth and strategic planning using Notion and Circle. Hired and trained various freelance partners to our standards : 1 x social media assistant, 3 x visual designers aka ‘scribes’ and 2 x hybrid hosts

Working with the Store of the Future team on the retail opportunity for luxury

Projects
- Leading the Augmented Retail (now Luxury New Retail) long term strategy for Farfetch with C-suite and senior stakeholders within the business
- Project management of the new Browns Brook Street flagship opened in April
2021 in the middle of Mayfair
- Building and implementing a Change Management framework to our Farfetch Platform Solution partners (Browns East, Browns Brook Street, Chanel, etc)
- Enabling Farfetchers understand better the luxury industry & consumer (trainings, internal customer transformation program, external speakers, connecting our tech teams with retailers, ...)

Luxury New Retail is about revolutionising the way the luxury consumer shops combining physical and digital retail seamlessly, enabled by data and humans, augmented by technology and the brand DNA.

Working closely with Susanne Tide-Frater and the Farfetch teams to develop internally the retail mindset powered by Farfetch. Collaborating actively with C-suite and senior leadership within Browns Fashion, Innovation, Strategy, Dream Assembly, Farfetch Platform Solutions, Private Client and others to work together towards the retail opportunity of the future.

Projects :
- Project Manager of the new Browns Fashion flagship opening in 2020
- Integrated the Augmented Retail vision and retail knowledge into the induction program for new joiners at Farfetch and Browns
- Implemented new ways of working & training within Browns to enable the full Augmented Retail vision to come to life in their Browns East store
- Launched the new VIC strategy for Browns Fashion with a multichannel mindset in close collaboration with senior leaders and their teams

Client mindset
- Created a client focused on-boarding plan and sessions delivered to more than 20 sales advisors and managers & daily coaching sessions with a total of 50+ sales advisors to drive their client retention strategy
- Partnered with all department managers to ensure objectives are met through proactive strategies and consistency in the client experience
- Drove change management of the whole store team to a “client first” mindset

Digital transformation
- Established the use of iPads as a key tool for the client advisors
- Managed the launch of 5 apps to help sales associates with clienteling, product requests, access to product knowledge, endless aisle, made to measure ordering process

Floor & Team management
- Create & Managed shop floor of 7,000 square feet with up to 50 sales advisors
- Client experience and satisfaction - client complaints, client appointment preparation
- Created a team of 5 support sales associates assisting in creating a seamless client experience at all steps of the journey. Supporting the client advisors on operational aspect of the sale (sizing, compliance, payment, check-out, wrapping, delivery, etc)

Exceptional Clients Events
• LV Fashion Shows: 5 events per year in France & other locations, featuring my selected 70+ clients per event
• High End Jewelry and High Watchmaking events in target cities (Capri, Geneva, St Tropez), featuring 50 all-inclusive package clients
• Managed 40+ private visits to Maison Asnières and Louis Vuitton Foundation, hosting over 400 clients per year
• Creation of the overall Private Client Experience strategy for the "Volez Voguez Voyagez" Louis Vuitton exhibition. Managed 40+ visits & 3 cocktails evenings to the enjoyment of 1000+ clients in the space of 3 months

Client Engagement Communication
• Developed tailored engagement events & call to actions to support all 19 stores in client lead generation
• Tailored client focused digital marketing (5-6 per month) & lifestyle brochures (3 per year) to develop potential clients

Coaching & Training
• Introduced to all French stores a Salesforce-based internal Sales mobile app to help Client Advisors develop and retain customers
• Conducted onboarding & training, ranging from 50 to 100 per year, with regular coaching of up to 500 internal staff
• Developed & implemented monthly induction plans for customer advisors and managers to adopt a new internal customer sale approach focused on data analysis, relationship building and centralized sales touch points

• Establish the Client Services as a partner of brick and mortar stores in client development services
• Launching innovation projects to improve and streamline the online and after sales customer experience for all 5 European Louis Vuitton websites (email service, online chat, tax refund, exchanges and complaints)
• Created Client Development strategy for all digital clients in 5 countries (France, Germany, Italy, Spain, UK) and started partnerships with stores and headquarters to offer experiences and reward those clients
• Team management of 5