Résumé
I am a cross-functional leader and marketing professional with expertise in digital strategy, content development, and integrated campaign management across various industries. Most recently, I spent four years at a SaaS company specializing in B2B and B2C marketplaces. My extensive experience working closely with product and tech teams allows me to leverage data analysis for informed decision-making, ensuring seamless alignment between marketing strategies and product goals.
Driven by an analytical and customer-first mindset, I am passionate about solving complex problems. I have successfully led cross-functional initiatives that contributed to product launches and long-term business objectives, converting data into actionable insights that drive success.
Passionate about people, culture, and languages, I thrive in fast-paced, multicultural environments. I am a native English speaker, fluent in French and Spanish, with working proficiency in Italian and currently learning Portuguese.
Born and raised just outside Los Angeles, California, I pursued my studies in Boston before moving to Paris, France where I have lived and worked for nearly a decade. Recently acquiring dual nationality complements my international experience, enabling successful collaboration with clients and cross-functional teams across Europe and North America.
As a former collegiate athlete, I bring dedication, resilience, and teamwork to my professional life, striving to help team members maximize their potential and achieve shared objectives.
Areas of Expertise:
• Go-to-Market (GTM) Strategy Development & Implementation
• Data Analysis
• Market Analysis
• Product and Project Management
• Cross-functional Team Leadership
• Stakeholder Engagement
Tools: Notion, Productboard, Jira, Hotjar, Google Analytics, Figma, Canva, Intercom, Zendesk, Mailchimp
Expériences professionnelles
Marketing strategy manager marketing americas
Skeepers , Paris - CDI
De Juin 2022 à Octobre 2023
Skeepers Influencer Marketing is a SaaS platform functioning as a B2B and B2C marketplace. It automates brand ambassador outreach, connects with over 100,000 pre-vetted nano and micro influencers, and streamlines campaign management with user-generated content (UGC) and real-time analytics to drive conversions and enhance brand awareness.
• Developed and implemented Go-to-Market (GTM) strategies, driving significant market penetration.
• Led daily cross-functional collaboration with Marketing, Sales, Product, Design and Legal teams to strengthen the global marketplace, and enhance ties between Europe and the U.S.
• Optimized 5+ core features, including AI-driven user verification, enhancing sign-up flows.
• Increased user base by 400% through targeted email and social media campaigns.
• Reduced user inquiries by 30% with automated workflows and chatbot integration (Intercom, Zendesk).
• Resolved 75+ app bugs by collaborating with Product and Development teams, and gathering customer insights through surveys and user interviews for timely solutions and feedback.
• Executed high-impact campaigns for clients including Charlotte Tilbury, Bobbi Brown, and L'Oréal, generating $500K+ in revenue.
Influencer marketing manager
Skeepers , Paris - CDI
De Novembre 2019 à Mai 2022
• Redesigned the Product Roadmap, integrating 10+ features with designers and developers, increasing user satisfaction by 25% and revenue by 15%.
• Led a global team of 5+ to boost influencer acquisition and customer support efforts, increasing brand awareness by 40% and achieving an elevated customer satisfaction rate.
• Revampted 75+ automated email workflows, driving global community engagement and reducing churn.
• Managed the migration of Skeepers IM marketplace to one unified platform, reducing project turnaround times and increasing client retention by 30%.
• Created storytelling and branding content for social media, driving growth across organic and paid channels.
International communications / community manager at les georgettes by altesse
Maison Altesse - Les Georgettes , Paris - CDI
De Avril 2017 à Novembre 2019
• Launched international brand awareness campaigns, increasing engagement and visibility by 30% on Meta Business Suite.
• Implemented CRM systems (Hubspot, Salesforce), automating email campaigns to nurture leads and streamline global customer operations.
• Established 1,500+ influencer partnerships across platforms, boosting brand visibility and engagement in key markets.
• Coordinated events across the U.S. and Europe, generating 300+ pieces of user-generated content and increasing social media reach by 25%.
Givenchy women's ready to wear collection merchandiser - assistant
GIVENCHY , Paris - Stage
De Mai 2016 à Janvier 2017
• Analyzed weekly sales performance by region, product, and channel, driving strategic decisions on inventory and pricing.
• Defined wholesale and retail pricing strategies for 3 collections, boosting global market competitiveness.
• Monitored competitors and market trends, delivering insights to shape collections and marketing strategies.
Sales associate various locations (paris and u.s.) (gap and kenzo mode)
KENZO , Paris - CDD
De Janvier 2016 à Juin 2016
• Cultivated cross-cultural relationships and leveraged local market insights to boost customer engagement.
• Thrived as a Sales Associate in both the U.S. and Paris, consistently delivering exceptional customer service and exceeding sales targets, resulting in an increase in store revenue.
Research assistant, history department
Tufts University , Medford
De Janvier 2015 à Décembre 2016
• Engaged with buyers from 10+ countries during Paris Market Week, strengthening cross-cultural communication and global market insight.
• Streamlined buyer meetings by preparing detailed documentation in a fast-paced environment.
Marketing department intern
Barracuda Networks , Campbell
De Juin 2013 à Août 2013
• Organized and led 12 product training sessions for 100+ attendees across the U.S. and Canada.
• Crafted international marketing plans, leveraging Salesforce and Pardot for market analysis and optimized product positioning.
Formations complémentaires
Bachelor of Arts - International Relations
Tufts University
2011 à 2015
CS50 Introduction to Computer Science
Harvard University - C, Python, SQL, HTML/CSS, JavaScript
2024 à 2024
Technical Skill Development:
• Completed Harvard University's CS50 Computer Science course, deepening my technical expertise in programming languages including C, Python, SQL, and JavaScript, along with frontend technologies like HTML and CSS.
• Designed and developed a final project website that serves as an interactive address book, featuring advanced search capabilities to showcase personal recommendations for cultural institutions and travel experiences. This project allowed me to apply my skills in databases, web development, and algorithms in a practical context, enhancing my understanding of user experience design and functionality.
Parcours officiels
Langues
Anglais - Langue maternelle
Espagnol - Courant
Français - Courant
Italien - Technique
Portugais - Notions
Compétences
Centres d'intérêt
- Ceramics
- Tennis