photo de profil d'un membre

Rumaisa MOHAMMED

Rumaisa CV IFM x ESCP

Résumé

I am an Indian in Paris, pursuing a MiM at ESCP Business School specializing in Creativity Marketing and an MSc in International Fashion and Luxury Brand Management at Institut Francais de la Mode. I have a diverse experience in the field of Marketing where I have worked in different industries like

- E-commerce Agri products (AR4 Fresh)
- Hospitality industry (Marriott Hotels)
- Luxury Fashion (Atelier Tammam)
- Crypto treasury and DeFi SaaS (Multis, Sequoia funded)
- Beauty (Garnier, L'Oréal).

At every job, I picked up different skill sets and I am hungry to learn more and do more every day.

Apart from my internships, I am the co-founder and President of Marketing Minds ESCP, the only multi-campus marketing-related student society at ESCP where I manage around 50 brilliant team members to achieve the society's goals one of which is helping ESCP students get real-world marketing experience. We recently introduced a pro-bono marketing consulting wing under the society for startups. So, if you are a startup that needs marketing assistance, please feel free to reach out to me.

I have also co-founded the ESCP Crypto & Blockchain Society, whose main aim is to conduct research on various topics in the space and organize events with companies in the industry in order to promote web3 education.

I consider myself a curious person with an entrepreneurial spirit. I had no knowledge about the crypto industry before my crypto internship, but then, I adapted and learnt quickly and discovered a new interest. I am constantly curious about the applications of DeFi, NFTs, and Blockchain in different industries. My other interests are Marketing trends and the Luxury Industry of fashion, fragrances, cosmetics and skincare and I find it very interesting to research and understand these different interests of mine merging into one - Metaverse/Blockchain Marketing Techniques by Luxury Brands.

I am constantly looking for new opportunities to grow and advance in my career and am happy to connect with people who have interesting insights about marketing/entrepreneurship.

Expériences professionnelles

Co-founder

F-Club , Paris

Depuis le 01 mars 2026

Social media manager

The Offline Club® , Paris

Depuis le 01 février 2026

Brand & cultural strategist

Tandoor Club , Paris

De Novembre 2025 à Juin 2026

Marketing strategist

R/found. , Paris

Depuis le 01 novembre 2025

Creative producer

Tandoor Club , Paris

Depuis le 01 novembre 2025

Social media marketing manager

Tandoor Club , Paris

Depuis le 01 novembre 2025

Marketing specialist

Freelance , Paris

Depuis le 01 juin 2025

Marketing project management intern

L'OREAL , Levallois-perret - Stage

De Janvier 2022 à Juillet 2022

Garnier Hair Care and Color | Emerging Markets

Worked closely with regional hub and zone teams to align Brand DNA and strategy.

Consolidated and presented the brand's performance on a regular basis to management.

Created briefs for liaising between the internal team and external agencies for campaigns and creatives.

Researched and understood consumer personas and needs in different countries in Emerging Markets.

Growth intern

Multis , Paris - Stage

De Septembre 2021 à Décembre 2021

Kept social channels fresh and relevant.
Participated in regular creative brainstorming with the Head of Growth and the CEO on ways to move the needle on activation and acquisition and worked on a launch strategy.
Created and implemented an SEO and digital marketing strategy.
Monitored and communicated internally on emerging trends in payment, neo banks, crypto and B2B SaaS industries and maintained benchmarking of our growing competition.
Fulfilled and ideated Quarterly OKRs for the growth team.
Assisted in copywriting in the Sequoia funding process.

Social media manager

Atelier Tammam , London - Stage

De Juillet 2021 à Août 2021

Strategized content for social media channels like Instagram with a luxury-focused approach.
Designed PR strategies for the London Fashion Week’21 and COP26 –UN’s global climate change conference utilizing tools like Adobe InDesign and Illustrator.
Designed creatives to showcase on the LFW'21 Ramp

President

Marketing Minds ESCP , Paris - Autres

De Janvier 2021 à Juin 2023

Marketing Minds ESCP is the official Marketing Society of ESCP Business School focusing on the latest marketing trends, and marketing solutions for startups.

As the President and the manager of a team of approximately 50 individuals, I oversee a range of functions, including social media management, blog content creation, event planning, and marketing consulting.
Ensuring consistent posting of content that adds value to our audience and educates them on different facets of marketing.
Currently working with a beauty startup to provide a 360° marketing strategy to help them establish themselves in the right markets through the right channels.
Networking with Alumni to create mentorship opportunities for students.

Marcomm coordinator

Marriott International , Hyderabad - CDI

De Décembre 2019 à Mars 2020

Improved social media visibility to more than double and ideated marketing campaigns to improve brand image.
Spearheaded the execution of various branding events which led to full bookings of events and performed a detailed analysis of marketing campaigns using Google Analytics and Instagram tools and implemented changes.

Marketing operations and supply chain executive

AR4 Bio Fresh , Hyderabad - CDI

De Mars 2018 à Juillet 2020

Led marketing campaigns to increase customer conversions by 18%
Created and optimized delivery schedules with the help of MS Excel which led to an improvement in delivery efficiency by 20%
Carried out Export operations for US markets.

Formation complémentaire

Masters in Management

ESCP Business School - Creativity Marketing Management

2020 à 2023

Specialisation - Creativity Marketing Management
Founder of Marketing Minds ESCP and ESCP Blockchain & Crypto Society

Associations

IFM BDE

President

Marketing Minds ESCP

https://www.marketingmindsescp.com/

President & Founder

ESCP Blockchain & Crypto Society

Co-founder & Vice-President

Parcours officiels

Institut Français de la Mode – Management – 2023 – MSc in International Fashion and Luxury Management

Langues

Anglais - Langue maternelle

Français - Notions

Hindî - Langue maternelle

Télougou - Langue maternelle

Compétences

marketing
project management
brand management
Microsoft Powerpoint
Excel
Canva
Social Media Marketing
SEO
OKRs
copywriting
team training
leadership
agilité & esprit de challenge
website creation
Notion
Organisation skills
Team management
adobe illustrator

Centres d'intérêt

  • Baking
  • Cooking Indian Cuisine
  • Travelling
  • Cinema and TV Shows
  • Makeup
  • Social Media