Renan MEIRA GASCHO

- Spearheaded the creative direction for multiple high-profile brand content projects, ensuring Dior’s leadership in visual storytelling within the luxury industry.
- Developed and pitched creative concepts that bridged Dior’s rich heritage with contemporary trends, aligning with brand objectives and target audience insights.
- Directed the selection, briefing, and collaboration with top-tier creative talents, including photographers, directors, and digital influencers, to produce groundbreaking campaigns.
- Managed high-stakes projects involving brand ambassadors such as Charlize Theron, Natalie Portman, and Jennifer Lawrence, contributing to Dior’s global reach and visibility. - Coordinated cross-departmental collaboration across communication, image, and marketing teams, ensuring the seamless execution of creative and strategic objectives.
- Orchestrated the creative vision for Dior Beauty digital campaigns, aligning visual direction with brand identity to enhance brand recognition and consumer engagement.

- Developed the overarching creative strategy for Gucci’s social media platforms, creating cohesive visual narratives that reinforced the brand’s online presence and resonated with its global audience.
- Collaborated with digital artists to produce innovative and engaging content, pushing creative boundaries to enhance Gucci’s digital storytelling.
- Created and executed creative briefs, facilitating effective communication and production workflows between internal and external stakeholders, ensuring the smooth delivery of high-impact campaigns.
- Analyzed the performance of creative content across digital platforms, leveraging insights to refine and optimize content strategies.

- Supported the production of diverse content initiatives, from initial concept to final delivery, across Dior’s extensive product lines.
- Proposed and developed creative directions, ensuring the successful execution of image projects, including those related to runway shows.

- Managed press inquiries and requests from international publications.
- Coordinated logistics for runway shows and press events, ensuring seamless execution.
- Curated and maintained the brand’s showroom, welcoming journalists, stylists, and VIPs.