Raphaële

Member of the Executive Committee
120 clients (department stores, e-commerce and multibrand stores)
Ensure the profitability of the brand in a context of expansion, then in a context of crisis.
 Leading the annual commercial strategy
 Developing and implementing marketing plans for the wholesale network
 Orientating the collection development based on the commercial needs
 Allocating department resources (budget, staff…)
 Supervising the OTB planification and negotiation
 Consolidating partnerships with strategic accounts
 Leading of showrooms (Paris and New York)
 All commercial reporting to finance department and Executive Committee
 Management of a team of 4 people

All zones except APAC – 90 points of sales (department stores, e-commerce and multibrand stores)
Recruit, structure and develop the commercial team.
 Creating a new commercial team (3 people - recruiting, training, motivating)
 Creating new commercial reportings
 Implementing the new core product strategy with key partners
 Developing new markets
 Organising showroom (Paris and New York)
 Negotiating OTB with key partners
 Animating the network (training, market visits, prospection)
 Management of a team of 3 people

Europe, Russia & Middle East – 60 points of sales (department stores, e-commerce and multibrand stores)
Ensure the international development of the brand on the European, Russian and Mddle Eastern markets.
 Developing new partnerships
 Strengthening existing partnerships
 Implementing new commercial strategy
 Animating my client network (store events, trainings, market visits)
 Selling and creating showroom assortments
 Managing post-showroom process (orders, deposit payments).
 Reporting on sales and qualitative feedback from the clients (best and worst sellers, sell through, global activity by zone)

Benelux, Northern and Eastern Europe, Overseas – 35 points of sales
Optimize a phase of intense growth.
 Developing new partnerships
 Strengthening existing partnerships
 Animating my client network (store events, trainings, market visits)
 Selling and creating showroom assortments
 Managing post-showroom process (orders, deposit payments).
 Reporting on sales and qualitative feedback from the clients (best and worst sellers, sell through, global activity by zone)

Eastern Europe, Middle East and Asia:19 points of sale - 12 franchisee partners
 Supervising buying partners during showroom sessions (negotiating OTB, creating assortments in line with the house instructions, managing post-showroom order process)
 Processing sales data and creating analyzes and reports (monthly and yearly reports, sell through, best/slow sellers, market analysis)
 Animating the franchisee network : training for the franchised staff, store operations and events (store opening, store seasonal events)
 Coordinating all franchisees’ needs with the appropriate departments (visual merchandising, product, press and communication…)
 Following up franchisee contracts
 Supervising the customer service for franchisees : invoicing, deliveries, restocking, quality returns, product information