Résumé
Business-minded and fully trilingual career marketer and publicist, with a special interest in all things digital. My unique experiences have shaped me into a trouble-shooter: I anticipate problems and am ready with plans B through W. After W, we improvise. I harness my personal creativity into effective communication strategies. An avid consumer, and sometimes creator, of digital content, I have a vast knowledge of online culture and expand my market knowledge through related short courses.
Expériences professionnelles
Communications and marketing consultant
Pellet Piel , Mexico city - Free-lance
De Septembre 2021 à Aujourd'hui
Pellet Piel | Paris / Mexico City
• Guided a rebranding overhaul and established best practices in line with new overall visual and communication strategies.
• Optimized product offer and online merchandising; recruited and directed local vendors to deliver product shots and styled images to include in e-commerce, digital product catalog, and social network touchpoints (FB, Instagram, WhatsApp).
• Copywrote concise messaging for our e-commerce; designed a wholesale catalog for corporate clients and made-to-order purchases.
E-pr consultant
DiezDos Design , Barcelona - Free-lance
De Juillet 2020 à Décembre 2020
Diezdos Design | Paris / Barcelona
• Segmented Latin American, Spanish and French marketplaces and key editors; rolled-out a PR campaign , writing and delivering trilingual press materials for a Q4 2020 product launch, e.g.:
- EyeSee Mag, 15 Women's Sunglasses to Give for Christmas, Dec 2020
- Organic Instagram placement, EIC Harper’s Bazaar Latin America, Nov 2020
Showroom coordinator
The Known Agency , Sydney - Free-lance
De Février 2020 à Février 2020
• Coordinated Fall-Winter 2020 Paris Fashion Week wholesale showroom; liaised with vendors, ensuring appointment times and VM standards.
Crm and retail events area supervisor
Agent Provocateur , Londres - CDI
De Novembre 2017 à Novembre 2019
• Built strong and differentiated communications strategy using Salesforce and Proximity Insight, consistently ensuring good relationships and awareness in the region with clients, resulting in 26-30% of sales through appointments with my 4 Parisian teams.
• Managed local trade marketing actions in-store, with average 13/1 ROI for shopping-specific events.
• Ensured a consistent customer journey with team trainings and individual development plans for sales associates, evaluating executed plans according to pre-defined KPIs such as conversion rate above 75%, percentage of high-value items in total sales, and ATV above €700.
• Implementing global brand marketing strategy locally, including coordinating POS displays, and VM and window installations throughout Parisian boutiques.
• Opening of new POS in Amsterdam, working directly with Western Europe regional manager; training of local team to push sales and client retention through customer journey.
Public relations & communications coordinator
Hermès , Mexico city - CDD
De Mars 2017 à Septembre 2017
• Curated and managed a press and influencer database, using it to establish a loan and gifting calendar for high-potential editorial teams.
• Spearheaded the launch events for two perfumes, Eau des Merveilles Bleue and Twilly, throughout our 5 national POS.
• Coordinated international press loans through Launchmetrics, travel booking and itineraries, interview requests, vendors; managed local budgets and reporting, and benchmarked competitors’ activities in the region, while mediating with Hermès international press services.
• Established internal communications through a monthly newsletter, sharing best practices and achievements from our stores and different departments at Mexican and LatAm HQs.
• Secured high-value media presence; evaluated and reported mentions using online coverage tracker, e.g.:
- L’Officiel México, 4-page editorial, special edition Constance bag ‘On A Summer Day’, June 2017
- Vogue Mexico and Latin America, cover story with Carolyn Murphy, full-page, full look, August 2017
Showroom assistant
KCD , Paris - Stage
De Septembre 2016 à Mars 2017
• Junior Publicist responsibilities for Isabel Marant Etoile, See by Chloé and Stella Luna : writing KCD press day reports, preparing press loans and shoppings, referencing collections on Fashion GPS/Launchmetrics.
• Fashion Week and Victoria's Secret Fashion Show : Seating, gifting, door duties.
Formations complémentaires
Digital Content Creation
Condé Nast College of Fashion and Design - Digital Communication
2021 à 2021
Online
Exploring different facets and visual communication skills related to social media, blogging, podcasting, content creation for brands and influencers as well as understanding the production and planning processes behind engaging content that attracts large audiences.
Understanding Fashion: From Business to Culture
Institut Français de la Mode - Business Management, Marketing
2020 à 2020
MOOC
Dual approach to fashion, both as a cultural phenomenon and as a creative industry, with historical, economic, sociological or aesthetic perspectives from industry experts.
Understanding the logics of the contemporary fashion field, identifying the creative models of the different fashion houses and their conception of time, exploring the trends diffusion models, interpreting a fashion silhouette, explaining the construction of consumer behaviour.
Fashion Styling and Image Making
Business of Fashion - Design and Visual Communications
2018 à 2018
Insight into the key differences and fundamentals of different types of styling, as well as the teams and timelines required.
Detailed study of styling for Advertising, Brand Marketing and E-Commerce.
Processes behind shoots, and what needs to happen pre shoot and on-set to ensure a successful result.
Concept development from first idea to finished shoot via mood boards, clothes boards and storyboards.
Parcours officiels
Langues
Anglais - Langue maternelle
Espagnol - Langue maternelle
Français - Courant
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