Juliette REYNAUD

UNESCO & Women@Dior: Women Leadership & Sustainability, class of 2023-2024

Education Program: autonomy, self-care & awareness, inclusion, creativity, and sustainability

Dream For Change Project: creation of the association Hidden Hands, dedicated to empower women in Lebanon in need by offering them the knowledge and hands-on expertise of the fashion industry thanks to theatrical and practical workshops. Hidden Hands serve as a gateway to equip these women with the essential skills and experience, paving the way for their successful entry into the job market and the path towards true independence!

• Led to new collection’s development in fashion luxury
• Researched and recommended new marketing solutions to increase turnover, innovation strategy, business development
• Monitored investment in category media campaigns and developed a summary visual plan
• Developed and produced product sheets on our categories and the competition

• Acquired knowledge of the high-end world, the main trends and the DNA of the brand
• Analysis of the customer to personalise and adapt the sale to achieve the daily sales objectives
• Assured customer satisfaction, follow-up, and loyalty (client advisory)
• Acquired skills in visual merchandising (creative flair and customer service)

• Listening to, guiding and advising Vanessa Bruno's customers.
• Ensuring customer satisfaction, follow-up and loyalty (CRM)
• Participation in the growth of the turnover and the achievement of its objectives
• Improving knowledge of materials and collections
• Visual merchandising

• Launched a new venture from ideation to prototype with weekly presentations in front of top management (team collaboration, Market entry strategy, building partnership, competitive analysis, budgeting, cost saving)
• Analysed investment opportunity (financial model, business strategy, personnel management, operations, risk assessment)
• Collaborated Board of Directors meeting (brainstorming), client meeting with entrepreneurs