Résumé
On and offline writer geared towards behind the scenes stories and story telling on fashion brands, artisans, makers and designers.
Editorial Consultant specialized in the development of original content and the elaboration of editorial guidelines.
Strong experience and knowledge of the Fashion and Design Industries gathered through more than 14 years of international experience with Fashion and Luxury brands and bolstered by a Master’s Diploma from the Institut Français de La Mode.
Formerly :
- International experience in online retailing for eight years, in the kidswear sector.
E-tail specialist focused on innovative concepts development, artistic direction, collection curation and new brands sourcing for online fashion store.
Strong focus on digital marketing, SEO and online merchandising.
- Six years experience in the US and France in wholesales development, global marketing and PR, for Luxury and Fashion companies.
Negotiation with key accounts for optimal gross margins, pricing and space location, sourcing of new venues for business expansions respecting brand equity and strategy, monitoring, building and maintenance of sales, budgets and costs, CRM, staffing and training
Expériences professionnelles
Rédactrice
LEATHER FASHION DESIGN , Paris
De Juin 2018 à Aujourd'hui
Writing stories about designers, crafstmen and workshops, producing leather and leather goods, for the first french media geared towards the fashion and leather professionals.
Managing editor
REssource Humaine , Hyères
De Janvier 2021 à Janvier 2023
Co founder, co editor, writer
THE ARTISANS
De Février 2016 à Janvier 2021
The Artisans is an online media that showcases new faces and talents who excel in the secular practice of artisan work in all of its forms.
The magazine also aims to go beyond digital encounters, and regularly sets collaborations between artisans and organize workshops and master classes, to promote their work.
As an Editor and Contributor, I look for these emblematic figures of the neo-artisan movement, perform interviews and write articles.
As a promoter of their work, I design partnerships with brands, venues, stores, to organise creative events and produce collaborative works between artisans.
https://theartisans.fr/
Independent copywriter and consultant
FREE LANCE
De Août 2015 à Aujourd'hui
Creation of concepts and textual content on and off line for stores, magazines, advertisement…
Production of compelling content with a strong focus on fashion and on the specific needs of web based business : Strategic keywords mapping, Search Engine Optimisation…
Development of web content, blog concepts and posts, community management, emailing campaigns design.
Creation and organisation of event. Products curation.
Formations complémentaires
DESS Organisation set Ressources Humaines
Paris 1 Pantheon-Sorbonne - Ressources Humaines
1993 à 1994
Certificate in HR Management
University of California Los Angeles - Human Ressources
1999 à 2000
Master Spécialisé Management de la Mode et du Luxe
Institut Français de la Mode - Management
2003 à 2004
Parcours officiels
Langues
Anglais - Courant
Allemand - Notions
linkedin
website