Giulia MIRACCO ORIEUX

Coordinated Marketing events within the markets and analyses their ROI
Managed Retail marketing budget
Managed external agencies and subcontractors for in-store services and projects (Music, Digital tools, Uniforms, Mystery Shopping)
Identified and leveraged clients touchpoints to maximise data capture and engagement opportunities
Provided CRM inputs to markets to increase traffic in store and online, contributing to conversion rate
Supported and implemented Omnichannel services at global level (click & collect, appointment booking, remote sales, financing)
Developed clienteling tool and customer satisfaction barometer together with the digital department
Acted as product owner of IT retail solutions (SAP, Dare interface, inh ouse apps), supporting the roll-out across the network
Coordinated the digital deployment of Watches and Wonders with FHH and the market CRM teams
Created internal documents and procedures including: Retail book, Standard Opening and closing procedures
Ensured boutiques followed HQ guidelines, process and retail procedures

Analyzed global database and build custom market reports, providing clients reports
Guaranteed data quality and identified data discrepancy at global level
Supported digital transformation, worked on the deployment of a new customer data management system
Developed client segmentation structure to nurture customer journey
Analyzed results of CRM campaigns at global level

Analyzed product performances in terms of Sell-in and Sell-out, by product category, price range, region (databases)
Managed strategic project focusing on improving customer service
Audited, proposed and implemented new solutions and tools in order to achieve better operational efficiency
Created and updated KPIs monitoring pricing positioning and sell-thru on all the Ready to Wear product lines
Developed strategic manufacturing plan for Fashion Executive committee
Worked on the deployment of new IT tools to improve production performance (PLM, Planning tool)
Analyzed product delivery results on a weekly and monthly basis to improve delivery delays
Managed strategic projects focusing on improving product strategy and department organization
Organized change management workshops to onboard operational teams