Résumé
I'm a happy person who would like to live three lives... The IFM is the greatest gift I've ever given myself...
I bring beauty wherever possible; beauty and aesthetics are what drive me.
I was fortunate to have excellent color training at Peclers Paris trend agency.
I was fortunate to have an excellent approach to advice and methods at Leherpeur Paris trend agency.
I was fortunate enough to be Laetitia Ivanez's right-hand woman at Galeries Layettes for three seasons.
I have dual expertise in product development (designs, technical specifications, material selection and fittings) and style consulting (positioning, offering structure and layout, color flow and merch). I've alternated between these two experiences throughout my career, and today one doesn't go without the other. I proudly embrace this dual role.
I work purely for pleasure, and I love to share, explain, and convince... It was in consulting that I discovered this aptitude and this appetite...
Fashion interests me less than style, but I am very adaptable. Classics are an excellent playground for me.
I also love fantasy, I have a weakness for Liberty prints, Hawaiian prints, and Zuber wallpapers.
I manage from a low position, according to my excellent teacher at IFM Guy Amoureux, and it seems like a good recipe...
I am open to any opportunity abroad...
Expériences professionnelles
Artistic director & collection director
BONPOINT , Paris - CDI
De Janvier 2023 à Aujourd'hui
I manage the design studio and provide a style vision that aligns with the brand's DNA and is in keeping with the times.
I lead a team of eight people.
I create the seasonal storytelling that inspires the communications and scenography teams.
I constantly ensure consistency between product/campaigns and social media/visual merchandising.
I oversee collaborations and specific projects such as couture.
Style director
CYRILLUS , Geneve - CDI
De Juin 2019 à Janvier 2022
Style direction for all sectors, women, children, babies, men and participation in the repositioning of the house offer
Management of the workshop modelers teams and management of the designers team.
Directions for campaign shootings, and directions for windows scénography
Collection manager
Bensimon , Paris - CDI
De Août 2016 à Avril 2019
Collection coordinator, managing the style and design team.
Coordinating seasonal themes and collaborations.
Artistic direction of photoshoots.
Women designer/private label
GALERIES LAFAYETTE , Paris - Free-lance
De Juin 2014 à Août 2017
Coperation with Laetitia Ivanez (creator of Les Prairies de Paris), research into shapes and inspirations, research into volumes and materials, color coordination, monitoring of collections ( fittings) and campaign shootings.
Woven women fashion designer for terre & mer
ARMOR-LUX , Qimper - Free-lance
De Février 2012 à Décembre 2012
The Armor Luxe group's line, entitled Terre & Mer (casual chic), was designed as a team for the women's collection with a freelance knitwear designer. Colors, shapes, materials, and technical specifications, including fittings.
Trends and brand positioning consultant
Geraldine Dufour consulting , Paris - Free-lance
De Juin 2010 à Août 2017
- Color ranges and color flow, print coloring
- Theme definitions and seasonal theme implementation
- Coordination of trend books, research and briefing of creative teams, project monitoring
- Collection design (sketches and technical files) + fitting monitoring
- Iconographic research, prospective research
- Collection analysis (offer structure and implementation, seasonality)
- Photo shoot and photo styling
clients : ETAM, Terre et mer, Sarenza, Galeries Lafayettes, Louis Pion, Elle sport, groupe Beaumanoir, Grain de Malice, Comptoir des cotonniers, Charles Jourdan, Fleurs de rhum, Monoprix
Artistic director
Madame à Paris , Paris
De Janvier 2009 à Juin 2010
Re-positionning of the brand and artistic direction 360, from product (collection plan, colors and sourcing, tech packs, key looks, fittings to the shooting campaigns
Fashion designer in womenswear and trend consultant (trend books), brand positionning consutant
PECLERS PARIS , Paris - Free-lance
De Janvier 2000 à Janvier 2008
Coordination of women's fashion and beauty trend books
Consulting assignments on layout themes and color flow
Style positioning (or repositioning) assignments
Brand platform assignments
Collection, merchandising, and silhouette analysis assignments
Research on cultural and sociological influences
Iconographic research (design/art/fashion)
Designer in womenswer and studio assistant
Irena Gregory , Paris
De Avril 1999 à Janvier 2000
Junior designer family brand (all cathegories)
CYRILLUS , Geneve - CDI
De Juillet 1995 à Mars 1999
Junior designer on the 3 segments of the brand ( girl and baby, Women, men and boy)
Sketches, researches, tech pack, organisation, shooting session,
Formations complémentaires
Bachelor fashion designer and modeler
LISAA - mode femme
1992 à 1995
Preparatory year in applied arts, graphic design, and drawing.
Training as a stylist and pattern maker alongside creating two designer collections in the third year (runway shows).
Graduation awarded with a special jury prize.
Brand content & story telling strategy
IFM (continuing education)
2017 à 2017
An excellent training session by Séverine Charon.
Brand consistency, new contemporary myths, inspiration, and how to generate a storytelling concept.
Investment, building connections, storytelling, engaging, and growing.
Design a digital strategy
IFM (continuing education) - digital
2019 à 2019
Two-day training with Elisa Garcia, digital strategy and influencer communications consultant.
Parcours officiels
Compétences
Centres d'intérêt
- Danse classique /chant /fooding/art décoratifs/pop Anglaise/piano/le style /le style/le style....
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