Frédéric PERTUSIER

With more than 20 years of experience, I nurture a global and transversal approach to creation from brand positioning and strategy to product design and visual communication.

Multidisciplinary designer, I have nevertheless specialized over the years in the design of shoes, sneakers and accessories, offering my clients turnkey solutions from design to development and industrialization thanks to a solid network of French and European industrial partners.

Clients: Paraboot, Pataugas, Lanvin, Angell Mobility, Auteuil Luxury Performance...

Ensure the consistency of the brand's global identity through the product offer and all communication medias.

_ Modernize and elevate the brand's perception while strengthening and preserving its DNA.
_ Oversee all trade marketing creative contents (photo shootings, sell-in tools, POP and window displays, shop-in-shop and retail concepts, social media contents...).
_ Collaborate with the apparel design team to fine tune their collection and align with the footwear aesthetic.

At the origin of the footwear design's aesthetic since the revival of the brand and creator of the most iconic styles of the last 15 years that have allowed the construction of perennial franchises.
Significant increase of the footwear business turnover from € 15 to more than € 100 million (out of a total annual turnover of € 125 million)

_ Lead and inspire the design team to build short/long term strategy and concept roadmap on lifestyle and forthcoming performance projects.
_ Work closely with the Footwear Director on product strategy to both answer market needs and deliver newness from commercial to energy products (Core line, Crafted in Portugal and Made in France Programs).
_ Present and defend the collection's evolutions with the executive committee.
_ Boost the brand awareness through seasonal collaborations with brands (Patou, Guerlain, Editions M.R, Opinel...) and selected doors (Colette, Opium, Titolo, 24 Kilates, Footpatrol, to name a few...).
_ Nurture strong knowledge of consumer behaviours and market trends thanks to international travels and constant trend watch.
_ Design complete footwear projects from brief analysis, first sketches, colors & materials specs unto detailed technical packs within respect of the deadlines.
_ Collaborate with development team, suppliers and factories in Far East (Taiwan, Vietnam & Thailand) and Europe (France & Portugal) to get high quality prototypes and samples.

Work on brand strategy, product creation & visual communication for fashion and sport industries and high end ready-to-wear brands.

_ Footwear and accessories design: Patrick, Vans, Eastpak, Aigle...
_ Logotypes, brand identities, catalogs, look books, photo shootings & advertising campaigns
Eastpak, Stephane Kelian, Finger in the Nose, Holland & Holland, Eva Herzigova, Milk Magazine...