Faoussiyath MOUSTAPHA-SOULE

Purpose-driven project manager offering expertise in brand, creative and Fashion product strategies as well as operations management.

- Conduct opportunity studies, market and trend research, strategic positioning, brand identity and platform development.
- Create compelling online and offline marketing and communication strategies.
- Provide creative direction and execute seamless event productions.
- Manage end-to-end product development, sourcing, and production processes

Founded and lead Esthet Studio a creative studio showcasing a creative culture through innovative ready-to-wear collections and the curation of impactful artistic projects.

- Demonstrate strong leadership and vision by guiding the entire creative process from concept to execution, inspiring a talented team and fostering a collaborative environment for creative exploration.
- Defined strategic positioning and value proposition that resonated with target audiences, aligning the brand with its unique identity.
- Coordinate the design, development and the production of the collections.
- Develop and execute 360° marketing strategy : social media, brand content & storytelling, growth marketing, events and collaborations.
- Actively promote the rich cultural African heritage, infusing each project with a distinct blend of contemporary art, Fashion, and traditional craftsmanship, while empowering local talents.