Delphine ROBERT-CARDON

Responsibilities
• Partnered closely with Nicholas Kirkwood and the design team on the product strategy as well as with the
commercial team to identify market needs to define key volume product introductions and key image items to
continue to build a strong brand recognition.
• Collaborated with the development and production teams in Italy to better control the collection processes
(critical path, prototypes, design to costs and industrialization phases).
• Created selling reports, historical recaps to analyse and communicate business performance to CEO.
• Effectively led the team through management change (new CEO).
• Managed and improved all merchandising activities from collection brief, sampling, development budget, pricing,
editing, omni buy, sell in/sell out analysis, collection presentation in market, VM and product training.
• Created and implemented a critical path for each season’s collection to ensure proper time management for
design, merchandising and production.

Responsibilities
• Organised and sold the collection to wholesale clients during market and managed Paris sales campaign
• Developed and managed new and existing accounts through prospection, regular meeting with existing clients, buying budget, deliveries tracking, sales analysis, training, store visits
Achievements:
• Drove double-digit growth in seasonal orders for Alberta Ferretti and Philosophy, and maintained flat results for Love Moschino in a challenging sales environment for middle-range fashion specialty stores. Accomplished this by introducing new clients and conducting a tailored sales analysis of each existing client
• Increased sales and maintained brand consistency for Philosophy at Le Printemps and Le Bon Marche by conducting regular store visits, staff training, VM updates, stock swaps, and reorder management. These efforts resulted in consistent sell-through increases season after season, and helped establish strong client relationships.

• Managed all commercial and merchandising aspects for both retail and wholesale from open-to-buys and
budgets through receipt tracking, markdown projections, sales forecasts, as well as assortment and orders
according to geographic and consumer demand, trends, styles, and advertising campaign; and selling strategies
including fill ins from warehouse and store-to-store consolidations to maximize sales and minimize inventory
• Introduced a permanent offer along with mutual stock leading to sell-through optimization.
• Opened Costa Mesa store from team recruitment, to construction site follow-up, store training, merchandising
assortment and set-up of the store, followed by double digit growth every year.
• Worked closely with visual team to implement visual merchandising directives from Italy and cater them to our
business needs while keeping the integrity of the brand

• Responsible for driving sales and profitability across global markets through effective collection development,
merchandising strategies, and retail execution. Embedding a proactive leadership and analytical mindset, as well
as a deep understanding of fashion trends, consumer behaviour, and market dynamics.
• Developed and executed a merchandising strategy that optimized product assortment, pricing, and inventory
management across retail channels, as well as working closely with cross-functional teams to ensure that
merchandising and collection development decisions are aligned with overall business goals and objectives.