Begum Erbas

www.begumerbas.com

Content Creator & Image Researcher & Stylist & Set Design Assistant for fashion, textiles, and home collection

Kutnia rejuvenates the centuries-old tradition of kutnu fabric, eponymous with luxury, by modernizing its techniques and preserving its heritage. This revitalization effort includes providing fabric to prestigious French maisons such as Dior, showcasing the global appreciation for kutnu's quality and artistry. Achieving this is made possible by training artisans in Gaziantep, Turkey, ensuring the craft's legacy continues for future generations.

Executed e-commerce and campaign styling for Ready-to-Wear (RTW), Home Collection, and Textiles, alongside crafting compelling copywriting content.

- Oversaw the editorial calendar for @sohohouseistanbul, @cecconisistanbul, and @theallisist social media accounts, including content creation and creative research for member initiatives.

- Worked with upcoming and established artists, celebrities, and influencers. Scouting and briefing the photographers to deliver compelling results for Member events, Cowshed SPA, bedrooms, and restaurants, reporting to the EU team.

- Created content for the House Notes from the Istanbul House.

- Coordinated the 5th Birthday project in collaboration with the Events Department, drawing inspiration from the heritage of Palazzo Corpi. This included a series of member events featuring restaurateurs of the Palazzo, hosted exclusive concerts by member artists in the bedrooms, and special cocktail workshops for the event. Visual briefs, inspired by the murals in the Palazzo, guided the project’s aesthetic direction. Visuals created by artist Ada Tuncer.

- Organized photo shoots, booked and led creative teams.

Assisted lookbook shootings and worked as a showroom stylist during the sales campaign reporting to European Sales Manager.

Styling & Art Direction

Assisted head designer at Vogue Wedding Show in New Delhi, organized and curated by Vogue India, gathering the top Indian brands.