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Audrey Wicquart

Résumé

Visionary and passionate fashion expert, engaged in transforming fashion industry to meet the expected sustainable goals, and overcome the challenges lying ahead, always keeping in sight the crucial aspect of rentability.
Agile forward-thinker, I am as well renowned for my leadership skills, acquired in multicultural environments.
This expertise provides me powerful skills and capabilities, to elaborate ambitious strategies and engage your internal and external human ressources to navigate with efficiency in uncertain times.

Expériences professionnelles

Directrice de la production

SEZANE , Paris - CDI

De Janvier 2026 à Aujourd'hui

Supervision des départements achats/production, bureau d’étude et qualité

Directrice de la production

Octobre Éditions , Paris - CDD

De Avril 2025 à Janvier 2026

Supervision des départements achats/production, bureau d’étude et qualité

Buying & merchandising director

KOOKAI , Paris

De Juillet 2019 à Décembre 2023

Collection supervision from initial concept to in-store implementation
Collection plan, design brief, product development, buying, sourcing & production
Contribution to KOOKAI Europe new brand platform definition in 2019
Collaboration with KOOKAI Australia teams to ensure the brand’s global cohesiveness
Budget definition and drive of the commercial KPI’s
Store clusters, allocation stragtegy, pricing & discount policies
Multi-channel assortment & performance follow-up (retail, wholesale, dept stores)
Supervision of Visual merchandsing & Digital marketing assets
Team leading 16 people

Formations complémentaires

3ème cycle Marketing

ESC Lille (SKEMA) - Marketing

2001 à 2002

Maîtrise en sciences de Gestion

IAE - Commerce international

1997 à 2000

Parcours officiels

Institut Français de la Mode – Management – 2024 – Executive MBA Global Fashion Management

Langues

Espagnol - Notions

Allemand - Technique

Anglais - Courant

Français - Langue maternelle

Compétences

Sustainability
collection analysis
Collection development
buying
Sourcing international
360° brand strategy

Centres d'intérêt

  • travel
  • photography
  • animal welfare & biodiversity protection