IFM Alumni USA - Re-Shaping Retail - France / USA

IFM Alumni USA - Re-Shaping Retail - France / USA

20210603T180000

20210603T190000

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This event will take place 100% in englishRe-Shaping Retail France / USAPremiere cross Atlantic live talk !June 3rd at 12pm NY time / 18h Paris timeThis  conference will aim at exploring today’s fashion and luxury challenges to re-engage with customers while retail is re-shaping. Zoom Direct LinkReason why ? For a year we have been thinking of what would be the future of our lifes.  After a year the re-opening is real.More than ever the Fashion Luxury community is about to enter this new era that we have been expecting for a long time  - We Felt the need to have real time testimonials and recommendations.We all know that Covid 19 has reset the retail game, but long before the pandemic, luxury and retail were already undergoing a major transformation. Millenials and Gen Z will account for 60% of the luxury consumers by 2026. This transformation means updating sales and marketing strategies to not only provide direct brand-consumer connection, but also clearly convey the initiatives, services, and products created with a new consumer in mind.As the situations are still very different in Europe and US, we invited both experts from France and US to answer two key questions : Why would consumers go back to store and  how to re-engage with customers ?With Luc -Dominique Demettre ( IFM - e-MBA GFM 2008-2009 ) an his guests :Luc-Dominique Demettre ( VP Nelly Rodi USA)Marketing and Innovation Professional for Premium and Luxury brands with an emphasis in the beauty and fashion industries in Europe, Asia and the Middle East.Developed new retail concepts and private label for beauty, fashion and home industries within Chalhoub Group Dubai.Currently VP of Sales for Nelly Rodi Inc. Master's Degree in International Trade and Executive MBA Global Fashion Management, Institut Francais de la Mode.Nicole Levinson, SHOWFIELDS Nicole Levinson is globally-recognized for her marketing and communications expertise spanning over 20 years of building iconic brands with a focus on lifestyle, hospitality, beauty, fashion, spirits, arts and automotive. Nicole has led innovation and change for such iconic brands as Marriott, LVMH, Playboy, BlackBerry, Mercedes Benz, Warner Bros., Diet Pepsi, Bacardi, Veuve Clicquot, Art Basel and various start-up businesses. Her expertise in digital marketing, traditional event marketing and public relations combined with years as a COO, allow her to tap into data and operational values that tell stories, bind teams together, create cult product status and drive top line growth. Zornitza Stefanova ,  BSPKZornitza Stefanova is the Silicon Valley-based founder and CEO of BSPK, the most advanced platform for sales teams at the world's top luxury brands to engage with customers via video, chat and curated experiences. Zornitza completed a $7 million Series A fundraising round in October to accelerate BSPK's global expansion. A graduate of Stanford and Wharton School of Business, Zornitza is an annual guest lecturer on product development in the entrepreneurship track at The Wharton School. Zornitza has spent her career at the forefront of innovation in Silicon Valley, contributing to the growth of early stage technology companies. BSPK is the third company she founded. Zornitza was named a Luxury Woman to Watch: 2021 by Luxury DailyNathan Levy, KENZOSince 2016 Nathan Levy has led the development of LVMH owned KENZO in North America, launching the dynamic ready to wear brand’s first retail stores in the region as well as expanding the Digital footprint in line with it’s modern, worldly, and diverse customers. With over a decade of experience leading contemporary and designer fashion brands, Levy has built a reputation as a trusted guide on how to develop brands in the US market, assuming a collaborative, entrepreneurial, and a servant leader mindset.  In his previous role, Levy served as Managing Director of Sonia Rykiel North America, overseeing the luxury fashion house's wholesale business, establishing the brand's department store concession operation across the U.S., and leading the opening of the brand's flagship boutique on Madison Avenue. Prior to this, Levy served as Managing Director at contemporary brand Erin Fetherston and has worked in a consulting capacity for brands such as Zac Posen and Perry Ellis. After earning a Bachelor of Arts in Sociology degree from the University of California, Santa Cruz in 2002, the California native attended the Parsons School of Design in Paris, residing in the French capital for two years. Selvane Mohandas du Menil, IADSSelvane Mohandas du Ménil, 42, is Managing Director of the International Association of Department Stores (IADS) since June 2020. He started his career in product and commercial-oriented positions at L’Oréal, Louis Vuitton, Yves Saint Laurent, Sonia Rykiel and most recently at Parfums D’Orsay as Deputy Director. He graduated from HEC Paris, IFM Institut Français de la Mode and is alumni of Science Po Paris. Author of research works on Luxury, he also contributes to the fine art monthly magazine Beaux Arts Magazine, for the fashion column.Franchesca Gayadan, QUADPAYVP of Enterprise sales at Quadpay . She graduated from the University of Michigan in Arts, Polotical Sciences & Psychology  

https://www.ifm-alumni.fr/en/event/ifm-alumni-usa-re-shaping-retail-france-usa/2021/06/03/303