Sophie AUBERT

• Study and recommendations on Digital Product Passport (DPP) use cases in retail and
industry, with a focus on sustainability and traceability
• Functional assessment of RFID platforms and use case recommendations
• Analysis of connected store trends for a luxury brand.

• Organization and facilitation of store and innovation tours at NRF 2023 and 2024 for
strategic clients (L’Oréal, LVMH) to identify emerging retail trends
• Functional scoping of a trusted AI B2B platform and implementation of a governance
framework with business teams to align AI initiatives with the AI Act (Banking sector)
• Creation of a trusted AI e-learning training module (L’Oréal)
• Facilitation of workshops with the Mission Committee to define the AI and ethic
charter (Banking sector)
• Study of new blockchain use cases for a food retailer

• Second-hand market analysis (key players, business models, opportunities)
• Identification and recommendation of innovations (Blockchain, AI, Social Commerce)
• Design of training modules on authentication

• Advising FMCG companies on their digital and omnichannel strategy (Coty, L'Oréal)
• Analysis of digital trends (Gaming, Social Commerce, Influencer Marketing)
• Creation and facilitation of digital training webinars (Data, Social Commerce)

• Implementation of 360° retail campaigns for the EMEA region

▪ Adapted and implement the brand strategy of Valentino, Prada, Comme des Garçons in GCC (12
markets) to meet market needs, maximise the sales and increase VMS
▪ Developed the brands portfolios by challenging headquarters to launch products adapted to Middle
East consumers or by adapting marketing tools (POS, PR, media, promotions) to the local needs
▪ Worked in team with the sales department to define the best distribution strategy and the trade
marketing plan with the key regional accounts and stores.
▪ Defined the media plan and oversee the digital strategy (brief, planning budgets, reviewing plan)
▪ Followed up of the e-commerce listing in the region
▪ Worked closely with the PR agency to create PR activities to support the new launches and sustain
the existing catalogue (PR events, interviews, influencers co creation)
▪ Coordinated trade animations and opening of new counters with instore team
▪ Managed the P&L of the brands
▪ Repositioned the image of Ghawali, worked on the social media assets and the store omnichannel plan for 2019.

Set up the marketing strategy and plan for all brands in India and Ultra Prestige brands (Chloe,
Marc Jacobs, Balenciaga, Bottega Veneta) in South East Asia
▪ Successfully launched Roberto Cavalli, Chloe and Marc Jacobs in India
▪ Coordinated new product launches execution between all Asian teams and Paris/New York head
offices (media and PR guidelines, merchandising, prices, trade plan)
▪ Managed marketing budget, follow up on A&P spending
▪ Monitored the countries business results and KPIs (net sales, retail sales, forecasts, market
feedbacks, competitors, trends) and shared best practices among the region
▪ Worked on new counter openings, animations and merchandising projects
▪ Organized PR events in the region

▪ Elaborated the Travel Retail Asia marketing strategy
▪ Checked that product forecasts are in line with the guidelines.
▪ Implemented new product launches with innovative marketing events, merchandising and
promotions and analysed the results
▪ Developed marketing projects specific to countries/ retailers
▪ Realized analysis and comparisons with local markets and competition
▪ Organized the beauty consultants’ annual seminar (5 days, 150 people)
▪ Managed one marketing junior in charge of airlines, sell-in and sell-out consolidation.

▪ Defined the animation and skincare promotion plan Asia Pacific (10 markets)
▪ Contributed to the elaboration of a relevant make-up and fragrance strategy for the region
(identification of new products opportunities, estimation of sales potentials, benchmark proposals)
▪ Established regional guidelines on launch potentials and A&P actions (POS, GWP, samples)
▪ Implemented the make-up and fragrance strategy plan and analysed the launches