Summary
As I started my way in the fashion industry as a photographer, my creative universe is rooted in image and visuals. Later on, my professional experience led me into the world of fine printing and innovative, sustainable materials.
Today as a freelance art director, I use the experience I gained working with brands, designers, magazines and creative agencies, helping brands to express their unique visual language through image, print and social media.
Professional experiences
Art director & image designer specialising in sustainable luxury
Studio Rotem–Rachel , paris
From December 2021 to Today
I developed visual identities, editorial content, and packaging for clients including Typology, Paco Rabanne, Balbosté, Carven, Ruinart, and IFM. My work blends sustainable practices and refined aesthetics with special focus on sustainability narratives and nature-inspired aesthetics.
– Managed brand development projects valued at €30K+, from creative concept to final deliverables.
Associate director of master of arts in fashion design, image major (maternity leave replacement)
Institut Français de la Mode , Paris
From September 2023 to June 2024
Art director
Saison
Since 2. march 2023
Head of image
Brazier
From August 2022 to April 2024
Image design & material development
Imprimerie du Marais , Paris - Permanent contract
From May 2018 to November 2020
Print and digital creative projects, production & development of concepts and contents, social networks, production and creative coordination, visual presentations, photography.
Graphic designer
CARVEN
From September 2017 to April 2018
Print and digital creative projects, production of concepts and contents, branding concepts adaptation.
Graphic, Production, and Creative teams coordination.
Visual presentations
Photography.
Art director & image designer
Self Employed
Since 2. january 2015
Multidisciplinary creative focused on image and sustainability.
Senior graphic designer
Time Out magazine
From January 2013 to January 2015
Layout development and magazine design.
Print: pre and post production coordination, special supplements, holiday, theme magazines and brochure design.
New designer coordination
First assistant
Dudi Hasson Studio
From January 2012 to November 2013
Photo shoot production local and abroad, Administrative manager: clients and PR offices. Digital assistant: image edit, social media and web, polaroids and newcomer's photography
Associations
Degree
Languages
Anglais - Courant
Hébreu - Langue maternelle
Français - Courant
linkedin
website
instagram