Melissa CRU

Branding Conception: logo, narrative and identity. Creation of key design codes that tie into brand DNA.

Overseeing design and trend analysis for the women’s and men’s collections. Product development and merchandising of clothing prototypes.

Digital strategy for social media channels and website through promotional content to boost the brand’s visibility. Optimising conversion rates on the e-shop through implementation of SEM, paid social and UX design.

Wholesale and business development, tasked with growing B2B sales and prospection to support brand expansion.

Implementation of market prospection and overall sales strategy for the French market. Market research to find qualified leads, bringing in near to 500 new qualified accounts into the team database.

Conception of 360° media strategies as well as consulting for digital marketing investment to fulfill client-specific KPIs.

Pitching digital campaign strategy and overseeing campaign launches, comprising of programmatic display advertising, Paid Social, Adtech and Martech.

International project management for clients penetrating new cities in the APAC region. Notably for B2B clients such as Airbnb, Ubereats, Hostmaker, Regus and Agoda.

Sourcing and recruitment of the appropriate photographers or videographers in assigned markets. Consistently hitting and exceeding targets per project with more than 200 onboarded freelancers during a 6 month period.

Onboarding and training photographers in order to fulfill Meero’s standard and any project-specific photography guidelines.

Supporting Operations, Finance and Legal to deliver all marketing campaigns for print, TV, social, and out of home.

Generation and distribution of end-of-month expense reports and management of a $15m budget.

Driving global projects for scalable solutions. Such as: automating invoice reconciliation, purchase order management and contract requests.

Oversaw the launch of a new automated tool to facilitate contract negotiation, interpretation and amendments. With close collaboration with the EU Legal department.

Identified new leads and cold-calling prospective concept stores in Asia, Australia, Europe and North America.

Seasonal analysis and reporting of best-selling SKUs and relaying the results back to key internal stakeholders.

Managed two consecutive seasons of showroom operations in Paris and London. Organized the casting of showroom models, hiring of showroom interns and presentation of collections during appointment with buyers.