Laura BROWN

BROWN & PERRY celebrates the art of giving and receiving through experiences creating limited editions of cristal pieces.

Management of a team of 5 event managers (people management) Participation to the definition and implementation of the company sales' strategy Implementation of a new CRM software & a new exhibitors' app (innovation & change management) Organization and following of all sales operations related to each fair & exhibition Coordination of all partners and service providers for the success of each event

- BRAND(ED): The little survival guide of a Liberian Black Woman in Paris (2020) - Un jour j'irai en Afrique / One day I will go to Africa (2022) - TANT PIS POUR LE TAF ou comment utiliser le vôtre pour devenir libre ? (2023)

Brand Development I Capacity Building I Writing

J'ai soutenu la marque et le directrice artistique dans les domaines suivants (en ligne et hors ligne): - Animations Commerciales - Opérations Commerciales - Opérations Marketing

ETHIPOP est un accélérateur de talents dédié à l’innovation sociale dans les domaines de la mode, du design et du luxe. Il s’agit d’une plate-forme physique et numérique, hybride et innovante reposant sur 4 piliers: créativité, éducation, vente et communication. ETHIPOP travaille autour de trois axes au sein des industries de la création: la valorisation du SAVOIR-FAIRE, la protection de l’ENVIRONNEMENT, les projets à impact SOCIAL. Nos activités principales: la curation, la durabilité, le webmarketing, la communication et l'accompagnement des marques en croissance pour les aider à se développer. Création d'une communauté de +300 marques et artistes avec +4000 followers sur Facebook et +2000 followers sur instagram et + 5000 abonnés français et internationaux à notre newsletter Analyse de plus de 300 marques innovantes dans les domaines de la mode, du design et des cosmétiques, y compris les questions de durabilité, de transformations numériques et sociales.

PERIMETER HR: 175 people to manage (wholesale + retail) with 20 people directly FLOOR: 3000 m² 45 brands to manage RESULTS FY 13: Turn over: +14% vs FY12 FY 14: Turn over: +13% vs FY13, UPT +1%, number of tickets +3% PURPOSE OF MY ROLE: Recruit, Lead and federate my team in order to generate growth (team building, human relations, leadership) Measure results by analyzing retail indicators (business development) Ensure clients satisfaction and loyalty through the best personalized client relation management Participate in the company vision of excellence (apply the Fashion Luxury & Beauty Printemps Strategy) Create business entertainment for clients in collaboration with the marketing department Change management operations and projects PROJECTS Manage a sales team of 175 people (coachings, challenges, empowerment action plan) Ensure the success of sales operations (sales, mid-seasons sales, business operations) Participate at the opening of a new floor (Follow up of the construction work and brand display) Build the retail strategy for a 145 m² Printemps concept store (trainings, selling ceremony) RESULTS FY 13: Turn over: +14% vs FY12 FY 14: Turn over: +13% vs FY13, UPT +1%, number of tickets +3%

Canvassing new clients 2010-2011: + 30% in a year Sales 2010-2011: + 40% in a year Business development Furnish rental investment consultancy International business negotiation