Christine NOUMBA UM

Write engaging copy for multiple brands within the Estée Lauder portfolio (Estée Lauder, CLINIQUE, M.A.C, Tom Ford Beauty, Le Labo, Kilian Paris, Jo Malone, Édition de Parfums Frédéric Malle, Darphin Paris, Balmain Beauty, Bumble & Bumble, Aveda etc.) and ensure that each of the brand’s equity is maintained within the North American market. Responsible for campaign messaging across social media, e-commerce, in-store collateral, SEO, promotional material, and print. Translate product plans, roadmaps, and strategies into key product marketing messaging and communication.

- Conceptualize, write and edit DTC content such as emails, website content, paid social campaigns, SMS, paid search, and banners.
- Refine and deliver on brand voice and personality.
- Partner closely with merchandising teams and digital designers on content briefs.
- Work closely with DTC Project Manager on effectively managing workflow and delivering copy in accordance with business needs and on time.
- Apply SEO best practices to deliver optimized copy by channel.

Work in partnership with the in-house Design Director to position new services, events, campaigns, and programming for the Atelier expressed across multiple channels, including: Website, The Atelier App, CRM, Emails, SMS, Signage, and Print Collateral.

Responsible for supporting the Fenty Beauty + Fenty Skin Senior Copywriter by producing editorial for a variety of projects across our business, including product names, packaging copy, emails, digital and social assets, video, visual merchandising, and other marketing collateral:

- Leading and owning product naming as well as marketing copy for packaging.
- Leading and owning product page copy on all launches for FentySkin.com & Sephora.
- Leading all in-store animations & visual merchandising copy for Sephora, Boots, Harvey Nichols and travel retail.
- Working closely with brand management, marketing, product development, and education teams to align feedback, presenting any issues to manager.
- Leading copy review meetings with cross-functional partners.
- Partnering with the design team to ensure copy is correctly flowed into design and finding integrated visual/copy solutions.
- Requesting and managing all copy translations for the brand.
- Corresponding with legal to acquire necessary trademark clearance.

- Responsible for proofreading and editing all of the English translations that concerned the brand's skincare, makeup, and fragrance products and launch campaigns (packaging texts, print, social and digital media, press releases, and e-commerce pages).
- Write and propose several types of texts in English, and in particular product names, marketing taglines, Instagram captions, and product descriptions.
- Work in close collaboration with the translation, central marketing, operational U.S. and E-Retail teams, and central and U.S. regulatory and legal teams.

- Managed the animation of Dolce & Gabbana, Issey Miyake, and Narcisso Rodriguez's beauty websites by monitoring uploads, adapting visuals, and developing texts in collaboration with agencies and fashion houses.
- Managed and assisted in the deployment of E-retail packages (content, texts, translation, etc.) for Dolce & Gabbana, Issey Miyake, and Narcisso Rodriguez's international fragrance launches.
- Carried out E-Retail benchmarking in the luxury and beauty sector.
- Audited our international E-retail partners' websites.
- Supported the E-business team with ad hoc needs on a daily basis.

- Fuelled R&D, Packaging, and Marketing teams with trend scouting and competitive intelligence that was leveraged during innovation projects and fragrance developments at Gucci, Burberry, Roberto Cavalli, Jil Sander, Tiffany & Co., Marc Jacobs, Calvin Klein, and Kylie Cosmetics.
- Researched, wrote, edited, and presented reports with sociological, cultural, beauty, fragrance & packaging trends that responded to innovation briefs.
- Curated the internal trends platform and created weekly internal newsletters.
- Hosted internal Future Insights and Trends digital events to nourish Luxury Fragrance R&D and Marketing teams.

Generated 30,302 euros in sales by serving customers, discovering their needs, and making recommendations at the Boulevard Raspail and George V flagship stores.

- Freelance consulting at the CHANEL Cosmetics and Perfume Think Tank.
- Created mood boards & socio-cultural, beauty, fragrance, and packaging trends research.
- Presented and delivered research to directors with the aim to help CHANEL capture Gen Z in the Asian and American markets.

Assisted the creative digital production team during shoots for Neiman Marcus and Bergdorf Goodman’s websites of AW19/20 looks at Marc Jacobs, Roger Vivier, Isabel Marant, Balmain, and Stella McCartney showrooms during Paris Fashion Week.

Helped Matches Fashion and Luisa Via Roma's stylists during showroom photoshoots by dressing and styling models. Helped maintain the visual merchandising display of the Alexandre Vauthier Showroom for buying appointments.

Assisted with finances, shoot production, still life shoots, post-production admin, model casting, and asset production for the creative branding team for brand campaigns such as Gucci Kids, JW Anderson, Messika, and Net-a-Porter Pre Fall Trends.

- Supported the London and Paris Digital team with research, picture research, reports, and industry insight for Clos19 (LVMH), Mercedes Benz Fashion, Tommy Hilfiger, L’Oreal Digital, Susanne Kaufmann, and Hyères International Festival of Fashion and Photography (LVMH).
- Conducted event capture of influencers for Paris Fashion Week shows such as Martha Louisa and Unravel Project, as well as the Tommy x Gigi: TommyNow show for Milan Fashion Week.
- Gained event planning insights at the London Fashion Week placement for Simone Rocha and Marques Almeida.

- Created and edited marketing content and website copy to generate sales and drive subscriptions amongst registered users.
- Optimized email campaigns through A/B testing and used a wide range of customer data and insights to develop customer-focused and relevant messages.
- Managed new client relationships in the sales and marketing funnel; Skilled in tools such as GetResponse, MailChimp, Salesforce, Excel, Trello, Slack, Google Analytics, and Drift.

Maintained the showroom in an orderly fashion; liaised with the social media, fashion, beauty, VIP, and influencer teams for press scans, media presentations, and social media coverages for Misguided, Quiz, Bondi Sands, MUA Makeup Academy, Brand Attic, Public Desire, Rare London, etc.