Summary
Hello, as an IFM MBA graduate I accompany international and French brands in their (re)positioning, I help them market their content, building new signature or brand statement and naming research.
The initial idea that drives the concept, that concept leading to the brand visual and semantic expression are my daily concerns with customers.
For more than 15 years, I've devoted myself to corporate environments, transcultural, in retail, luxury and fashion, I follow up brands, agencies, entrepreneurs and start up to figure out their values, enhance their asperities, reveal their inner truth.
As a brand passionate, I enjoy writing about them, narrating them and valorizing them, in both English and French.
For more information, have a look at my website : www.cdbrandconsulting.com
Since 2021, I've been developping at Bpifrance the International communication team, then joined the Export Business Development Direction as Head of Strategic Marketing aiming at promoting French entrepreneurs know hows worldwide.
Those who trusted me : Chalhoub Group, Cotélac, Mademoiselle Saint Germain, Printemps, Paul & Joe, Alexandre de Paris, Linguaphone, HUBLOT
Professional experiences
Head of strategic marketing
BPIFRANCE , Paris
From February 2021 to Today
Printemps
Printemps , Paris
From January 2014 to January 2018
